Company Profile

New Vision Lubricants Industry LLC has a combined experience of over 25 years of technical excellence in the lubricant industry. The passion enthusiasm rooted in the basics makes New Vision a success story.
New Vision is scripted fantastically in order to be an integral Lube Processing facility with prime focus on the following:

  1. Manufacturing and packaging of various lubricating oils.
  2. Manufacturing and packaging of greases.
  3. Manufacturing of specialty products for special & diversified applications.

NEW VISION LUBRICANTS is a Limited Liability Company, enjoying a very resourceful management in terms of education, experience, expertise, finance, relations, credibility & strongly committed to the pursuit of operational excellence.
The company has a team of experienced, qualified & dedicated professionals to efficiently manage its business functions including Sales & Marketing, Business Development, Production, Supply Chain, QA/QC, HR, IT and Finance.
Our employees & management work as a team & stand tall to cultivate the best and focus on achieving organizational goals by delivering a reliable supply of high-quality lubricants and providing technical application expertise to customers around the region.
The quality, agility & distinctive degree of hard work of our employees have been our greatest strength. We recruit individuals to attract, develop, and retain a premier workforce; actively foster a working environment where individual and cultural differences are respected and valued.

Our plant is semi automated, well equipped, spacious, state of the art lubricant blending facility with high production capacity and sufficient storage space. It is anticipated to produce 35,000 MT of blended lubricants per annum. Our laboratory is equipped with latest instruments to support research and development activities. Due to this modern & well equipped laboratory we are able to produce high quality of products at reduced cost.
Moving ahead on the vision of forward integration, the company intends to appoint exclusive brand agents in GCC & African regions. Signing of period specific MOUs with potential & existing customers to ensure targeted business is also under process. In addition to this, we intend to make our own direct distribution base in Africa, maintaining a reasonable inventory stored round the year to be marketed Ex-Stock. This will give us an edge over our competitors in Africa.

Our Vision

Our Vision is to became a leading contributor in U.A.E. economy, emerging as leading player in Lubricant Industry among top ten lubed greases manufactures in the world.

We strive to become a consistent and a major share holder in lubricant industry in Automotive and  Industrial lubes, Base oils and Greases manufactures / sellers.


Our Mission

Our Mission is to be a dynamic, profitable and consistent growth oriented company through market leading role, maximizing excellence in quality and service; to ensure attractive returns to Share holders; to reward employees according to their ability and performance; to foster a network of Professionals ensuing unique contributions to the development of the industry; customer satisfaction and protection of the environment by producing emission friendly green products and to remain a good corporate citizen fulfilling its corporate social responsibilities in all respects.


Quality Policy

We believe in Total quality management and Strive to ensure quality standard and all levels. We aims at continuous improvement through skills and modernization of our products and systems to the entire satisfaction of our customers expectations and deliver to them zero Error products in time.



Customer Policy

Our policy has always been to win the trust of customers through high quality products at reasonable prices with shortest delivery time. This creates value for money to our customers and gives us competitive edge over the competitors.

Our Product Range

We take patronage in the ownership of these brands “Petrolux, New Vision, 100 Oil and Al Arabia” in line with customer requirements and major OEM's recommendations. We produce a full range of Automotive Lubricants including Gasoline Engine oils, Diesel Engine oils, 2-Stroke & 4-stroke Motorcycle Engine oils and Lubricants for CNG vehicles in all applicable SAE grades in conformance with API specifications and standards.

Our Product Range also includes Industrial Lubricants like Hydraulic oil, Heat Transform oil, Turbine oil, Compressor oil and industrial Gear oil.

We are also dealing in Special fluids like Gear transmission oil, Automatic transmission Fluid, Brake Fluid, Power steering Fluid, Marine lubricants, Coolants and Greases.

Our branded Lubricants are produced with supreme quality base oils, fully authentic and proven additive package with accredited and patent formulation schemes, that’s why they are far superior in  quality  in  terms  of  increased  efficiency, extended drain periods, higher engine protection, lower oil consumption, lower wear and tear and easy start up.

Integrated management System policy

To attract customer satisfaction accompanied with protecting the rights of other beneficiaries, NEW VISION Lubricants has achieved following targets in the frame work of Integrated Management system based on the ISO 9001:2008 for Quality Management System, ISO 14001:2004 for Environmental Management System , OHSAS 18001:2007 for Occupational Health & Safety System.
* Paying attention to market needs, promising customers and beneficiaries satisfaction.
* Commitment to permanent improvement of the quality, time of delivery and cost effectiveness at all organizational levels.
* Promising the personnel knowledge and information.
* Recognizing, evaluating, deleting, preventing or controlling the risks of the work place and environmental consequences arising from the process associated with the production up to tolerable rate.
* Commitment identifying and meeting legal requirements associated with HSEQ.